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Degrees | Business | General Business BBA

Online Bachelor of Business Administration (BBA) in General Business

Launch your career—or access the next level of your success. The University of Mississippi’s online Bachelor of Business Administration (BBA) in General Business supports your goals through a versatile, broad-reaching curriculum, a flexible format geared toward working adults, that builds off what you’ve achieved so far.

Ole Miss gears this bachelor’s degree completion program toward individuals who have previously earned 60 credit hours of prerequisite coursework, including adults returning to school, students transferring from a two-year college, or students who have not been enrolled at Ole Miss for at least one academic year. You’ll transfer what you’ve acquired so far and take 20 courses (60 credit hours) through Ole Miss Online to earn your bachelor’s.

Students enter the program in Fall, Spring, or Summer cohorts and follow a structured program with quality instruction that is on-par with our on-campus courses. You’ll engage in a curriculum that focuses on essential skills for succeeding in the business world, including marketing, finance, management, entrepreneurship, and information systems.

Eligibility Requirements

The Online BBA in General Business program is offered to students who are:

  • Transferring credits from another university or
  • Former Ole Miss students who have not been enrolled for at least one (1) academic year


The minimum requirements for the program include:

  • Admission to the University of Mississippi
  • Verification of fulfilling the required 60 hours of prerequisites based on previous academic coursework

Learn more about the admissions requirements and process. To find out if you’re fully eligible for the online program, we encourage you to reach out to our program coordinator James Flanders today by calling (662) 915-2894 or emailing general_business@go.olemiss.edu.

What will I study as an online BBA General Business student?

The online Bachelor’s in General Business empowers your success through a multidisciplinary curriculum introducing you to all functional disciplines that help organizations operate and grow. This versatility enhances your understanding of how all organizations work in today’s globalized society, complementing your existing knowledge and helping you break into or advance in the business world.

The typical online BBA student earns 60 credit hours at Ole Miss. You’ll explore theories and applications of management, finance, marketing, entrepreneurship, information systems, accounting, economics, information technology, and supply chain management and get ready for key business tool certifications.

See a sample Course of Study or review the full curriculum and all requirements for the online Bachelor’s in General Business.

What our students have to say

Why earn an online Bachelor’s degree in General Business?

You’ve completed a few years of college courses spanning general education to select business subjects. As you picture your future, you see yourself leading teams, influencing decisions, and shaping campaigns and growth strategies.

The Online BBA in General Business meets your drive through a multidisciplinary curriculum intended to maximize your proficiency across all major business areas. This approach:

  • Presents a more comprehensive, diverse perspective that highlights the essentials of all business areas and how they work together
  • Allows you to develop an academic plan reflecting your interests and career goals
  • Emphasizes the importance of problem-solving, critical thinking, creativity leadership, and decision-making
  • Equips you to enter and excel in a more globalized, fast-paced business landscape
  • Supplies you with the tools to confidently face and develop solutions to complex challenges
  • Gives you the skills to make more informed decisions and improve operational practices

Cost and Financial Aid

We recognize the investment behind your enrollment, and we are dedicated to providing you with an excellent and affordable education that prepares you for greater opportunities moving forward.

The University of Mississippi Office of the Bursar provides students with a Tuition Estimator. They can be reached by phone at 800-891-4596 or via email at bursar@olemiss.edu.

For information regarding possible Financial Aid opportunities, please contact the University of Mississippi Office of Financial Aid. They can also be reached by phone at 800-891-4596 or via email at finaid@olemiss.edu.

Career Outlook

In terms of specific career paths, this program not only supplies you with an invaluable credential but positions you for various roles requiring a more diverse set of skills, including business management, development, and healthcare. The broad knowledge base further angles you to launch or grow your own business.

With the Bureau of Labor Statistics predicting seven-percent growth across all business and finance occupations by 2031, an online Bachelor’s in General Business equips you to take advantage of the number of opportunities anticipated.

Learn More About the Online Bachelor’s in General Business

Build your record of accomplishments in a flexible, virtual environment devoted to your personal, educational, and career growth. For more information about the online BBA in General Business, contact program coordinator James Flanders at general_business@go.olemiss.edu to set up an appointment to talk more about our program, your interests and needs, and your future.


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