Degrees | General Business BBA | Course of Study

Online General Business BBA Course of Study

The University of Mississippi’s Online Bachelor’s in General Business follows a cohort model with three start dates: Fall, Spring, and Summer. The program requires students to complete 20 courses, for a total of 60 credit hours of business coursework by graduation.

Prior to being admitted to the program, students must also complete 60 total credit hours of prerequisites to fulfill program admission requirements. Most prerequisites are fulfilled through the credits you transfer, and we are happy to answer any questions about credit evaluations.

Sample Course of Study

(Course offerings may vary)

Fall 1

*GB 370 – Entrepreneurship, Management and the Organization
*GB 350 – Marketing
ENT 356 – QuickBooks
ENT 386 – Digital Marketing 1

Spring 2

*GB 310 – Excel
*GB 320 – Operations
MGMT 383 – Human Resource Management
ENT 387 – Digital Marketing 2

Summer 3

BUS 322 – Negotiations
ENT 388 - e-Commerce Strategy for Entrepreneurship

Fall 4

FIN 120 - Financial Literacy
*GB 330 - Finance
MGMT 391 – Organizational Behavior
ENT 411 – Project Management for PMI Certification

Spring 5

ENT 351 - Design Thinking for Innovation
ENT 382 - Franchising
ENT 476 - Entrepreneurial Leadership
ENT 486 - Family Business Management

Summer 6

*GB 490 – Capstone
*BUS 300 – Internship or BUS 380 Study Abroad

*Required Courses.

Learn More About the Online Bachelor’s in General Business

Build your record of accomplishments in a flexible, virtual environment devoted to your personal, educational, and career growth. For more information about the online BBA in General Business, contact program coordinator James Flanders at to set up an appointment to talk more about our program, your interests and needs, and your future.


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